Company Overview
Inside SHINISA
SHINISA is a Pakistani organic wellness brand specializing in cold-pressed oils sourced directly from the heart of Gilgit-Baltistan. Founded in 2025, SHINISA stands as a model of sustainable production, ethical sourcing, and family-led entrepreneurship. From its foundation to its nationwide reach, SHINISA exemplifies how traditional resources can be transformed into high-quality wellness products using modern business practices and scientific validation.
Our Business Model
SHINISA operates on a DTC direct-to-consumer model through its official online store – SHINISA. Our vertically integrated structure allows us to oversee every step of the process — from sourcing apricot kernels to packaging and delivery — ensuring complete control over quality and customer experience.
Vision & Mission
Vision:
“To become Pakistan’s most trusted and accessible provider of organic oils — reviving traditional health remedies with modern integrity, scientific certification, and a commitment to natural living.”
Mission:
To empower communities in Gilgit-Baltistan through fair trade and employment.
To deliver natural, chemical-free personal care products across Pakistan.
To maintain scientific testing and quality certification as part of every product lifecycle.
To promote local female entrepreneurship through ethical brand-building.
Growth & Digitalization
While SHINISA was officially launched in January 2025, the idea was rooted in conversations dating back to August 15, 2017. The company went through a major transformation with full digital integration in March 2025, enabling online orders, mobile access, real-time customer support, and nationwide logistics.
Products We Offer
We specialize in multi-purpose oils that serve both cosmetic and therapeutic uses. Our flagship product, SHINISA Organic Apricot Oil, is known for its anti-aging, hydrating, and healing properties for skin and hair.
All products are:
Geographic Presence
Production Unit:
Rehmat Abad, Barkolti Bala, Yasin – Ghizer, Gilgit-Baltistan
where the oil extraction and bottling take place, using locally grown apricots and walnuts.
Distribution & Management Office:
Millennium Heights, F-11/1, Islamabad
where logistics, customer service, packaging, digital operations, and outreach are handled.
Key Highlights:
- 100% Organic & Cold-Pressed Oils
- In-House Production in Yasin, Gilgit-Baltistan
- Online Retail via e-commerce platform
- Nationwide Shipping across Pakistan
- Quality Certified by QAU & FJWU Laboratories
Leadership & Management
SHINISA is a female-led, family-driven company:
Founder & CEO: Shamsia Baig
A Bioinformatics student at FJWU with a passion for ethical wellness and entrepreneurship.
Co-Founder & Digital Head: Sardar Ali Khamosh
Co-Founder and Digital Head of SHINISA, where he leads the company’s digital transformation, e-commerce strategy, and online brand presence. A passionate tech innovator and researcher, he is currently pursuing his MPhil in Computer Science at Quaid-i-Azam University, Islamabad. In addition to his role at SHINISA, he serves as the CEO of Digicell International Pakistan, a growing digital services firm specializing in SEO, software development, and digital marketing.
Sardar Ali brings a unique blend of technical expertise and cultural sensitivity, helping to bridge the gap between traditional organic wellness and cutting-edge digital solutions. His work ensures that SHINISA not only thrives locally but also competes in the national and global e-commerce landscape.