About us
The Story Behind SHINISA
Welcome to SHINISA – your trusted source for 100% organic, cold-pressed oils straight from the valleys of Yasin, Gilgit-Baltistan. But more than just a brand, SHINISA is a story of heritage, healing, and heart.
Founded with love, inspired by tradition, and powered by purpose — SHINISA is a family-run initiative that brings nature’s timeless remedies into the modern world.
A Brand Born from Roots & Resilience
The idea for SHINISA was first discussed on 15th August 2017, during a heartfelt family conversation in the scenic village of Barkolti, Yasin. Years later, on 1st January 2025, that seed of an idea finally took shape launching a brand deeply rooted in the rich natural heritage of Gilgit-Baltistan.
SHINISA was founded by Shamsia Baig, a Bioinformatics student at Fatima Jinnah Women University Islamabad, who grew up witnessing the healing power of apricot oil used in her hometown. She envisioned sharing this natural wellness with the rest of Pakistan and the world.
Joining her on this journey is her brother and co-founder, Sardar Ali Khamosh, a digital transformation enthusiast and social impact advocate. Together, they built SHINISA not just as a company, but as a mission-driven family business — blending ancestral knowledge with modern science and technology.
Who We Are
A Family with a Mission.
SHINISA is more than a product.
It’s a passion project driven by trust, transparency, and a desire to make natural, chemical-free wellness affordable and accessible to everyone.
Our Values:
Purity
We use only natural, cold-pressed oils with no additives or chemicals.
Tradition
Our oils are produced using time-honored extraction methods.
Empowerment
We support local communities and promote women-led entrepreneurship.
Integrity
We deliver what we promise quality, consistency, and care.
Our Founders' Note
“SHINISA is a reflection of our roots and responsibility. It’s not just about selling oil, it’s about sharing a lifestyle that respects nature, honors our ancestors, and supports our people. We invite you to be part of this journey and experience the pure essence of the north.”
Shamsia Baig
Founder & CEO
Why SHINISA?
- Family-owned, women-led initiative
- 100% natural/Organic, cold-pressed, and cruelty-free
- Transparent sourcing and clean labeling
- Affordable organic solutions for everyday wellness
- Quality Tested & Lab Certified by scientific research students at FJWU & QAU