About us

The Story Behind SHINISA

Welcome to SHINISA – your trusted source for 100% organic, cold-pressed oils straight from the valleys of Yasin, Gilgit-Baltistan. But more than just a brand, SHINISA is a story of heritage, healing, and heart.
Founded with love, inspired by tradition, and powered by purpose — SHINISA is a family-run initiative that brings nature’s timeless remedies into the modern world.

shinisa apricot oil
A Brand Born from Roots & Resilience
The idea for SHINISA was first discussed on 15th August 2017, during a heartfelt family conversation in the scenic village of Barkolti, Yasin. Years later, on 1st January 2025, that seed of an idea finally took shape launching a brand deeply rooted in the rich natural heritage of Gilgit-Baltistan. SHINISA was founded by Shamsia Baig, a Bioinformatics student at Fatima Jinnah Women University Islamabad, who grew up witnessing the healing power of apricot oil used in her hometown. She envisioned sharing this natural wellness with the rest of Pakistan and the world. Joining her on this journey is her brother and co-founder, Sardar Ali Khamosh, a digital transformation enthusiast and social impact advocate. Together, they built SHINISA not just as a company, but as a mission-driven family business — blending ancestral knowledge with modern science and technology.
Shinisa – Organic Beauty Rooted in Nature
SHINISA apricot organic oil
Who We Are

A Family with a Mission.
SHINISA is more than a product.

It’s a passion project driven by trust, transparency, and a desire to make natural, chemical-free wellness affordable and accessible to everyone.

SHINISA apricot organic oil
Our Values:

Purity

We use only natural, cold-pressed oils with no additives or chemicals.

Tradition

Our oils are produced using time-honored extraction methods.

Empowerment

We support local communities and promote women-led entrepreneurship.

Integrity

We deliver what we promise quality, consistency, and care.

Shinisa organic apricot oil
Our Founders' Note
“SHINISA is a reflection of our roots and responsibility. It’s not just about selling oil, it’s about sharing a lifestyle that respects nature, honors our ancestors, and supports our people. We invite you to be part of this journey and experience the pure essence of the north.”
Shamsia Baig Founder & CEO Shinisa orhanic oils company pakistan
Shamsia Baig
Founder & CEO

Why SHINISA?

Quality

Crafted with care and precision, our products ensure top-tier quality for natural, effective results every time.

Certified

Tested and certified to meet high standards, offering you safe, trustworthy, and reliable organic care solutions.

Affordable

Premium organic care at a price you can afford—because natural beauty shouldn’t come with a high cost.

100% Organic

Made with pure, chemical-free ingredients sourced from nature, delivering clean, sustainable beauty you can trust.